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Franchise Retail
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Emirates Sleep Systems Pvt Ltd. (ESPL) has established a franchisee model for retail distribution of Serta branded products in India. As per the concept ESPL has established franchiseenetwork in major cities. All the showrooms have standardized Retail format and concept in order to provide customers and consumers similar shopping experience while shopping in any of the Serta showrooms in India. The customers have a range of sleep systems to select andeach product is unique and offers different feel, comfort and support. They can touch, feel and experience individual product and can make a well judged purchase decision. Franchisee has exclusive mattress grades and these are not available in any other distribution channel. ESPL has showrooms in Pune, Delhi, Gurgaon, Noida, Surat, Ahmedabad, Mumbai, Bangalore, Hyderabad, Chennai, Indore . Soon outlets will be opening in Ludhiyana and Dehradun. It has major expansion plans in India

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